Senior Manager - Corporate Communications

The American Institute of Certified Public Accountants is a national, professional association of CPAs, with more than 412,000 members from all areas of practice and over 144 countries (for more about who we are and what we do, check out our About page). The AICPA Team is comprised of more than 800 dynamic professionals across a variety of service areas. Whether you like to be out in front connecting with members, prefer to work behind the scenes, or fall somewhere in between, the AICPA has the perfect fit for you. The AICPA family embraces integrity, passion, innovation and collaboration. If that sounds like you, we want to get to know you better! Browse our job listings and submit an application today.

SUMMARY

Oversee corporate communications, facilitating updates, consistency and alignment among executive and member communications, as well as managing special projects in support of the CPA services for which the public relies on the profession. Support thought leadership activities for AICPA’s President/CEO, chairman, vice chairman and immediate past chairman, in addition to select senior management staff. Through presentations, speeches, videos, bylined articles, FAQs, talking points, social media, emails and other communications, the corporate communications person develops programs and messaging aligned with the organization and profession, and presents AICPA as accountancy’s premier thought leader to member and non-member audiences. This position essentially serves as the voice of the profession and is a highly visible component of the AICPA’s communications function.

ESSENTIAL DUTIES AND RESPONSIBILITIES

·    Seek information/research on the business environment affecting accounting professionals (both in public accounting/firms and outside of public accounting). Identify trends and developments (technical and professional) providing members with opportunities to add value, expand or enhance offerings and remain relevant in serving clients and employers. Integrate these elements into presentations, talking points, bylined articles, videos, social media, publicity, infographics, webpages and other platforms, working collaboratively with other internal teams if needed.

·    Collaborate with member communications team to make sure information, resources and messaging is appropriately and sufficiently delivered to AICPA members and others on a timely basis. As part of that, lead development and implementation of the organization’s email strategy.

·    Manage (develop and implement) strategic communications plans that support significant initiatives regarding CPA services that the public relies on (that is, core activities of the profession). Oversee an agency/consultants/freelancers as necessary.

·    Develop forums for exposure of AICPA’s thought leadership, including webcasts, social media engagement, press relations (working with media team) and sharing select presentations and speeches with members and non-members as well as state CPA societies.

·    Manage organization-wide bimonthly leadership PowerPoint presentation to include current professional issues and trends. Maintain and create single-topic modules supplementing the main presentation.

·    Prepare PowerPoint slides, talking points, video scripts, speeches, articles, FAQs, bylined pieces and other resources to communicate on AICPA initiatives and key professional issues. Materials must be current, technically accurate and provided to spokespeople and volunteer leadership in a timely fashion. Presentations, articles and other materials often are tailored for the speaker and customized for the event/audience.

·    For spring and fall governing Council meetings, develop PowerPoint presentation for President/CEO, incorporating interactive elements, audience engagement, and a multimedia experience. Presentation should feature sophisticated slides and be inspirational about the profession’s future. For the same meetings, prepare chairman’s speeches and robust, time-sensitive tactical plan used by communications team to plot out all activities related to Council. Coordinate with senior leaders and business owners to incorporate appropriate issues and messaging. For regional Council meetings, develop President/CEO presentation and leverage with other presenters to provide deep coverage of important issues for audience.

·    Manage rehearsals for each year’s incoming chairman’s inaugural speech and arrange media training session.

·    Manage and maintain the quarterly Key Issues Document highlighting the top professional issues and AICPA initiatives for the Board of Directors and senior staff.

·     Manage the chairman’s bimonthly blog post, from topic selection through copy approvals, working with the chairman.

·    Develop topic, research and prepare bimonthly blog for President/CEO, identifying key issues/trends to position President/CEO as thought leader.

·    Manage content for multiple AICPA.org pages, including updating material and refreshing content as needed. 

·    Ensure message consistency and visibility throughout AICPA communications regarding information that may be presented in member communications.

·    Prepare AICPA annual report’s Letter to Members and collaborate on the report’s development.

·    Prepare bylined articles or other written pieces from leadership for non-AICPA books, magazines or publications.

·    Maintain profession’s Glossary of Terms and Acronyms.

·    Track results and prepare monthly metric reports on activities, providing insights and analysis on results and potential improvements.

·    Provide writing support throughout team as needed.

·    Perform other duties as assigned.

SUPERVISORY RESPONSIBILITIES