Inside Sales Representative
Summary of Role
Act as first point of contact with new prospects to ensure a successful transition between marketing and sales. Is responsible for qualifying inbound leads through various discovery methods and securing a hand-off to an assigned Direct Sales Representative for opportunity development.
Accountabilities & Responsibilities
· Responsible for developing and qualifying inbound leads, outbound prospecting via cold calling, and aligning to a geographic territory for follow up on general inquiries.
· Develop list of leads by working with marketing, using web, or other sources.
· Research leads and accounts to identify key contacts and critical account information prior to prospecting call.
· Pre-qualify inquiries/leads using email and phone.
· Develop compelling initial value proposition.
· Perform inbound and outbound prospecting to qualify and market our product to potential customers.
· Qualify lead, generate interest, and set appointment for Direct Sales Representatives to speak with prospects.
· Plan for first appointment and transition lead to Direct Sales Representative.
· Log, track and maintain lead and contact records within Salesforce.com
· Monitor sales follow-up and progress from qualified leads to opportunities.
· Produce a high level of call and email activity daily.
· Achieve or exceed goal for qualified meetings on a monthly basis.
· Provide weekly status/activity reports to Sales Director.
· Travel, as needed, to sales/marketing events.
· Perform additional duties as required.
Supervisory Responsibilities
· None
Knowledge, Skills &
Abilities Required
·
Knowledge of business
development principles and tactics, including prequalification and telephone
sales
·
Organized, independent,
resourceful and diligent in maintaining CRM data (Salesforce CRM experience
preferred)
·
Ability to develop strong
rapport with potential clients over the phone
·
Ability to communicate
effectively and tactfully with all levels of client personnel and internal team
members
·
Proven track record of success
·
Persistent and tenacious, able
to overcome initial objections
·
Able to recover from rejection
quickly
·
Highly competitive and
passionate about learning, innovation and disruption
·
Ability to work in a
collaborative team environment
·
Confident, competitive and
driven with a strong work ethic and goal oriented
·
Proficient with the Microsoft
Office Suite
Required Experience,
Qualifications & Education
·
2-3 years professional
experience, preferably in marketing, business development and sales activities
·
Bachelor’s degree, preferably
in marketing, business or equivalent
·
Lead development experience
preferred
Equal Employment Opportunity
The Association is committed to creating a diverse environment and is proud to be an equal opportunity and affirmative action employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.
